The Method Book
The BehaviourWorks Method is a tried and tested approach to helping organisations understand why, how – and at what points – research can be used to identify which behaviour change approach is most likely to address policy problems. Here we share The Method as a practical toolkit for helping behaviour change practitioners better define the problem (Exploration), identify 'who needs to do what differently' (Deep Dive) and trial interventions (Application).
Aims, schedule and introductory chapter
The Method is being published chapter-by-chapter via the Monash Bridges/Figshare platform over 2021. The aim the book is to clearly explain the thinking behind The Method and provide instructions on how specific tools within it can be used to design better behaviour change programs. View the video by BWA Director, Liam Smith, and download the introduction right or below.
Chapter 1 - Evidence Review
How research reviews make knowledge available and useful to policymakers and other leaders who need to make decisions and take actions to solve problems, often within short timeframes.
Chapter 2 - Understand the system/systems mapping
How systems, actor, process and influence mapping gives us a 'big picture' view of the problem and helps us pinpoint solutions.
Chapter 3 Data analysis, modelling, audience segmentation
Available March 2021
Chapter 4 - Stakeholder consultation
Available April 2021
Chapter 5 - Behaviour identification and prioritisation
Available May 2021
Chapter 6 - Behavioural influences
Available June 2021
Chapter 7 - Audience Research Methods
Available July 2021
Chapter 8 - Matching audience insights to interventions
Available August 2021
Chapter 9 - General Models
Available September 2021
Chapter 10 - Measures of success
Available October 2021
Chapter 11 - Trials and Evaluation
Available November 2021
Chapter 12 - Scaling and Knowledge Translation
Available December 2021