Introduction
Chapter
5
Getting ready to Deep Dive: Defining, identifying and prioritising behaviours
In Chapter 4, we put forward a simple claim - that you have to talk to people to understand them. We described the tools that we use to engage with different audiences and now, in Chapter 5, we prepare for a Deep Dive into the beliefs and habits of our audiences and identify the specific behaviours we want to change.
Get ready to Deep Dive
Many policy and program problems are complex and do not have a single behavioural solution. Indeed, one problem could involve multiple stakeholders who may all need to enact different behaviours to create a positive impact. How do we go about identifying the range of possible behavioural solutions and prioritise them down to a manageable number of target behaviours that can be taken through to the Deep Dive phase of The Method? Find out in Chapter 5 - available for download right.
Further resources
Influences, further reading and blog posts related to this chapter.
The Impact-Likelihood Matrix: A policy tool for behaviour prioritisation
This paper details our novel work developing a prioritisation matrix to help policymakers select the right behaviours to target for their interventions; in this case in an environmental context.
Behavioural Roadmap
Further background information about the Impact Likelihood Matrix for water saving behaviours.
Behavioural Assessment Database
Database of impact, likelihood and adoption rates of individual water saving and pollution reduction behaviours.
Digital Inclusion & Health Communication: A Rapid Review of Literature
This review, supported by our partner, Australia Post, identifies the common barriers to, and facilitators of, digital inclusion and provides guidance to health communication practitioners on how to design and implement effective programs in the digital environment.
Action, actor, context, target, time (AACTT): a framework for specifying behaviour
This paper describes the use of the AACTT framework for enhancing the measurement of theoretical constructs and the development of topic guides and questionnaires. It also discussed how to enhance intervention design.
Return to sender: a behavioural approach to reducing food waste in schools
This paper reports the findings of a study we did with the Department of Water and Environmental Regulation on the effectiveness of West Australia's Waste Wise Schools Program.
Identifying and prioritizing human behaviors that benefit biodiversity
Multiple conservation behaviour change programs exist, but it can be difficult to know which behaviours are most strategic to target. Here we look at behavioural prioritisation as tool to tackle biodiversity challenges.
Behaviour change 101 series: Five steps to select the right behaviour/s to target
Safer Together - exploring bushfire preparedness and response
Food waste starts at school
Education & training
Looking to upskill?
We're passionate about upskilling our behaviour change community. Check out our short, bespoke and accredited training program.
Research
Have a project for us?
BehaviourWorks offers a broad range of research services to government and non-government organisations.