In Chapter 4, we put forward a simple claim - that you have to talk to people to understand them. We described the tools that we use to engage with different audiences and now, in Chapter 5, we prepare for a Deep Dive into the beliefs and habits of our audiences and identify the specific behaviours we want to change.
Many policy and program problems are complex and do not have a single behavioural solution. Indeed, one problem could involve multiple stakeholders who may all need to enact different behaviours to create a positive impact. How do we go about identifying the range of possible behavioural solutions and prioritise them down to a manageable number of target behaviours that can be taken through to the Deep Dive phase of The Method? Find out in Chapter 5 - available for download right.
Influences, further reading and blog posts related to this chapter.