In Chapter 6, we introduced you to the Deep Dive phase of The Method, where we delve into our audience/s beliefs and behaviours. In Chapter 7 - available below - we discuss the importance of choosing the right research method to engage with our audience/s and gather the insights and data we need to move forward our interventions.
How do we find out what motivates or prevents a target audience from engaging in a desired behaviour? By conducting audience research.
In Chapter 7 - available right - we introduce you to a selection of tools that are commonly used to engage with various audiences. We explore the pros and cons of these tools and provide practical tips on how to better understand why people do the things they do.
Influences, further reading and blog posts related to this chapter.