The Victorian Government’s Biodiversity 2037 plan seeks to reduce the decline of our native plants and animals and improve the natural environment so that it is healthy, valued and actively cared for.
A key goal of Biodiversity 2037 is Victorians Value Nature, which includes multiple priorities around raising the public’s awareness of biodiversity, facilitating occasions for people to connect with nature and increasing opportunities for Victorians to act for nature.
To develop robust policy and program interventions to support the program, the Department of Environment, Land, Water and Planning (DELWP) collaborated with BehaviourWorks on a foundational survey of 3,090 Victorians representing all ages and all walks of life.
There were many positive results in the findings, including the fact that 86% of Victorians surveyed support pro-environmental and pro-social values, suggesting that they are able to link nature to human flourishing.
Ninety-five per cent of those surveyed are aware of the condition of Victoria’s environment and the importance of biodiversity to the health of the environment, agreeing to statements like, “There are native plants and animals in Victoria that are at risk of serious decline or becoming extinct”.
Over 64% of Victorians feel connected or very connected to nature, 32% spend time in nature every day, or every other day and 42% spend time in their garden every day or every other day.
The top three places where Victorians feel connected to nature are national parks, beaches and their own gardens.
Common barriers to spending time in nature were not having time to get out into nature, having family and friends who do not enjoy spending time in nature and having difficulties accessing nature.
DELWP is now considering how the findings can be used to encourage more Victorians to get out into nature.
We'd love to help you unpack the problem. Get in touch.