In Chapter 7, we described how different research methods can be used to collect data from your target audiences and understand their behavioural influences. In Chapter 8, we learn how to match the insights from our Deep Dive research to design interventions with the best chance of success.
Now that you have gathered audience insights, how do you translate them into effective behaviour change interventions? This chapter will help you avoid common pitfalls, such as defaulting to the same old interventions, relying on preconceived notions of what works and failing to heed the advice of key stakeholders.
Download chapter 8 (right) to learn how to effectively match behavioural influences to interventions and prioritise/co-design interventions with the greatest chance of changing the target behaviour/s.
Influences, further reading and blog posts related to this chapter.