In Chapter 7, we described how different research methods can be used to collect data from your target audiences and understand their behavioural influences. In Chapter 8, we learn how to match the insights from our Deep Dive research to design interventions with the best chance of success.
Now that you have gathered audience insights, how do you translate them into effective behaviour change interventions? This chapter will help you avoid common pitfalls, such as defaulting to the same old interventions, relying on preconceived notions of what works and failing to heed the advice of key stakeholders.
Download chapter 8 (right) to learn how to effectively match behavioural influences to interventions and prioritise/co-design interventions with the greatest chance of changing the target behaviour/s.
Influences, further reading and blog posts related to this chapter.
This open access paper includes a taxonomy of behaviour change methods for intervention design. See the “Supplemental material” section for linking tables of behavioural influences and behaviour change methods.
When coming up with solutions, do you tend to default to the approach of adding more rather than taking away? This article, on the benefits of subtracting, provides some useful considerations when it comes to designing behavioural interventions.
This interactive tool illustrates the links between 74 behaviour change techniques and the mechanisms of action through which they lead to behaviour change.
Building on a synthesis of behaviour frameworks across many contexts, this guide provides an essential resource for practitioners, researchers, policymakers and intervention designers.
This open access paper describes the development of Professor Susan Michie and her colleagues’ Behaviour Change Wheel.
We're passionate about upskilling our behaviour change community. Check out our short, bespoke and accredited training program.
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