A key tool within the BehaviourWorks Method is the evidence review. These reviews gives us a better understanding of the problem under investigation, what others around the world have done to address it and ensure we make evidence-informed decisions moving forward.
The challenge of understanding and influencing human behaviour has been the focus of decades of applied psychology research and other forms of scientific enquiry. Knowledge from this research can add considerable value to problem-solving by illuminating potential solutions and, just as importantly, flagging areas where investment may be wasted on strategies that have failed elsewhere. This chapter outlines how research reviews can assemble this knowledge and make it useful to policymakers and other leaders who need to make decisions and take action to solve problems.
Influences, further reading and blog posts related to this chapter.
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