In Chapter 5 of The Method book, we explained how to identify and prioritise behaviour/s. Now in Chapter 6, we introduce you to the Deep Dive phase of The Method, where we try to understand WHY our audience/s do the things they do, what really matters to them and what's likely to change their behaviour.
Having prioritised the behaviours we want to change, we may be tempted to jump straight to interventions, only to discover they haven’t worked as well as we would have hoped. In the end, our interventions might have targeted the wrong influences on behaviour, based on misplaced assumptions.
In Chapter 6, which marks the beginning of the Deep Dive phase, we introduce you to a practical synthesis of these influences to remove the guesswork and misplaced assumptions around your behaviour change endeavours.
Influences, further reading and blog posts related to this chapter.