In this concluding chapter of the Method Book our Director, Professor Liam Smith, reflects on the process of developing the book; from conception, to ideation and execution, and offers a final note to readers on prospective future directions for BehaviourWorks Australia.
The BehaviourWorks Australia Method Book provides practitioners with a prioritised list of research and decision-making tools that will increase the chances that any behaviour change efforts will be effective. The Book is based on our extensive experience of applying different behaviour change skills and approaches in partnership with government and industry across a range of contexts. In this Conclusion chapter, we revisit the foundations of The Method, reflect on its current form and application, and ask the question, "Did we achieve our goals?", which we committed to in the Introduction chapter twelve months ago. We also ask readers of the BehaviourWorks Australia Method Book to share their stories in how they have used the chapters and tools, before making one final commitment in relation to our future plans for the book.
Influences, further reading and blog posts related to this chapter.
We don’t like to lose things that we own. We tend to become extremely attracted to objects in our possession, and feel anxious to give them up.
Researchers have been studying the factors that influence us to say “Yes” to the requests of others for over 60 years. There can be no doubt that there’s a science to how we are persuaded, and a lot of the science is surprising.
Hengchen, D., Milkman, K. L., & Riis, J. (2013). The Fresh Start Effect: Temporal Landmarks Motivate Aspirational Behavior. Philadelphia, Pennsylvania.
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BehaviourWorks offers a broad range of research services to government and non-government organisations.