Passionate, data-drive, sports nut, yogi
Erik is passionate about working collaboratively with partners to identify ways to drive meaningful change to harmful behaviours in traditionally male settings.
Erik works across BehaviourWorks Australia and the Faculty of Education.
He has worked with a range of industry and government partners, including BHP, Rio Tinto, Mercury Power (NZ), Rugby Australia, National Rugby League, the ATP, the Victoria Equal Opportunity and Human Rights Commission, VicHealth, Pride Cup, and the Victorian Office for Women in Sport and Recreation.
He has conducted numerous ‘world first’ studies to quantify, understand, and test methods to change behaviours. Erik is a regular commentator on behaviour change in the media and enjoys running workshops on behavioural science.
Prior to completing his PhD at Monash in Psychology (with a focus on behaviour change), Erik led the health and life-science division at a large communications agency, working with patient groups, ASX-listed biotechnology companies, and multinational organisations (e.g., GSK, Abbott).
The impact of Erik’s collaborative work has been recognised with over a dozen industry and academic awards. These include a Vice Chancellor’s Diversity and Inclusion Award, VicSport’s inaugural Peter Norman Inclusion award, and a “Golden World” award from the International Public Relations Association and the United Nations.
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