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Dr Kim Borg

Dr Kim Borg

Research Fellow

Social and behavioural scientist, author

Kim is interested in how behavioural science can be used to restore and protect the natural environment. She is particularly interested in conservation and biodiversity, plastic pollution and waste, and the role of mass media in shaping human behaviour.

With over 12 years of experience, Kim’s research expertise lies in the design and analysis of large-scale social and behavioural surveys. Prior to joining BehaviourWorks Australia (BWA) she worked across a variety of social and behavioural research areas including road safety, mental health, vocational health and safety, and patient experience. She also played an active role in designing and testing best practice methods for survey data collection.

Since joining BWA in 2016, Kim has been involved in a variety of research projects, initially exploring attitudes and behaviours related to health and digital/social inclusion. In recent years, she has shifted focus towards environmental behaviour change – with a particular emphasis on waste prevention and disposal (particularly regarding single-use plastics), responsible consumption, and conservation/biodiversity.

Kim completed her PhD in Behavioural Science - Environment at Monash University, in partnership with the Victorian Department of Energy, Environment and Climate Action (DEECA, formerly the Department of Environment, Land, Water, and Planning). Her PhD explored the role of media in turning the social tide on plastic avoidance.

In addition to her research roles, Kim is a member of Zoos Victoria's Science Advisory Committee, the Nature & Behaviour Change Community of Practice, and the Biodiversity Council's Practice Change Committee. She is also a former member of Plastic Oceans Australasia's Technical Advisory Panel (2020-2022).

In her spare time, Kim likes to write (and consume) adventure and sci-fi fiction. Her debut novel, Edge of Extinction, was released in April 2020.

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