The Mission led by BehaviourWorks Australia (BWA) and its partners explores how systemic behavioural public policy experiments supporting 'responsible consumption' could have a substantial impact on transitioning Australia's material-footprint*. It is part of the BWA Consortium, which has a focus on identifying shared policy challenges between partners and tackling them with behavioural approaches.
This mission leverages the combined reach, resources and expertise of the following BWA Consortium partners: Sustainability Victoria, Department of Environment, Land, Water and Planning (Vic), The Shannon Company, and the Australian Government Department of Agriculture, Water, and the Environment.
*Material-footprint is a consumption-based indicator of used raw material extraction to meet the final demand of the economy.
From April 2021, BWA and its partners came to an agreement on the Responsible Consumption Mission and its 'problem focus': to reduce Australia's material footprint through responsible consumption.
Our meeting concluded:
Between June and September 2021 we undertook the first phase of the Responsible Consumption Mission: Scoping & Prioritisation.
This involved defining the Mission goal, agreeing on explicit prioritisation criteria, identifying and working with a variety of stakeholders to generate a "long-list" of behaviour change challenges, and prioritising those behaviours to identify a short-list to take into the next phase of the mission: Intervention Co-design.
For more information about the Scoping and Prioritisation phase see the Summary Report.
The purpose of the Intervention Co-design phase is to develop behaviour change interventions which align with the bigger objectives of the Mission.
This phase involves an intensive “bootcamp” approach to intervention design. This includes multiple online workshops with internal and external stakeholders, facilitated by behavioural experts, conducted over several months. The co-design phase will also be supported by parallel research support to address any behavioural research needs that arise during the workshops. The output from this process will be a small number of deployable behaviour change interventions which will be trialled and evaluated during 2022.
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