Phase 2

Intervention Co-design

Phase 2

This phase of the Mission is to develop potential behaviour change interventions which align with the Mission's wider objectives. This is achieved through participatory co-design involving members and other key stakeholders from our partner organisations and supporting expert research need identified during the co-design process.

Co-design overview

The purpose of the Intervention Co-design phase is to develop behaviour change interventions which align with the bigger objectives of the Mission.

This phase involves an intensive“bootcamp” approach to intervention design. This includes multiple online workshops with internal and external stakeholders, facilitated by behavioural experts, conducted over several months. The co-design phase will is also be supported by parallel research to address any behavioural research needs that arise during the workshops.

Based on the outcomes of the Scoping and Prioritisation phase, three types of behaviours were taken into Intervention Co-design:

  1. "Community of circular fashion" - target behaviours: Consumers acquire and swap pre-owned fashion items.
  2. "Recirculate useable fashion" - target behaviours: Consumers donate/sell usable fashion items; and
  3. "Reclaim quality furniture" - target behaviours: Consumers acquire durable or pre-owned furniture & donate/sell usable furniture.

What's happened so far?

All four workshops have been completed between November 2021 and March 2022. The aims of these workshops were to:

  • Workshop 1: Explore what is known and not-known about the target behaviours and audiences.
  • Workshop 2: Refine the target behaviours and identify the behavioural research needs to support the intervention-design process.
  • Workshop 3: Collaboratively design behaviour change interventions that target the key behavioural drivers and barriers identified in the supporting research.
  • Workshop 4: Identify implementation partners and develop implementation plans for the interventions.

Between December 2021 and February 2022, several supporting research activities were also undertaken to provide additional behavioural insights for the final two workshops. These included some desktop research, a consumer survey and interviews with retailers and consumers. The results of this research will be available at the end of this phase, alongside the Workshop outcomes.

What's happening now?

We are now working with our partners of the Mission, and other potential delivery partners, to decide on a final, small number of deployable behaviour change interventions (our 'short-list'). This 'short-list' of behaviour change interventions will be trialled and evaluated throughout 2022-23.

Interested in getting involved?

Are you interested in being kept up-to-date or being involved in any future aspects of this program? Complete the expression of interest form below to let us know how you'd like to get involved.

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