Phase 3


Phase 3

This phase involves implementation of the behaviour change intervention that was selected from Phase 2 by our trial delivery partner, supported by implementation advice and evaluation by BWA.


This phase involves the real-world implementation of an intervention in order to learn more about whether and under what conditions it could be effective in increasing responsible consumption.

The intervention is transforming the ‘concept’ of secondhand stores in order to increase purchase of second-hand fashion and furniture, and potentially also increase the quality of donations received.

This is an intervention that is already underway by our Trial Delivery partner, Salvos, and so this phase involves understanding how the intervention was designed and implemented, and then collecting and analysis data to understand what impact the intervention has.

There are two streams of research in this trial:

  1. Understanding the impact of the actual store transformations by Salvos amongst existing and new customers at these stores
  2. Exploring aspects of store transformation hypothetically with the broader Australian population through one or more online experiments.

What's happening now?

We are currently confirming the exact details of the trial research components that will be conducted between now and March 2023.

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