A way forward for Australia’s policy-makers, industry leaders, entrepreneurs and advocates, to transform Australia’s systems of production and consumption to significantly reduce Australia’s material footprint.
Between February and July 2022 we undertook the final phase of the Responsible Consumption Mission. The purpose of this phase was to leverage program research and learnings to create a ripple effect towards the wider mission goal, by collating and presenting this information to Australia’s interested stakeholders.
This phase involved the BehaviourWorks Australia team reanalysing and interpreting outputs from previous phases to produce recommendations for next steps to achieve responsible consumption. Preliminary results were presented to consortium partners and other stakeholders prior for feedback and refinement, prior to publishing.
We reanalysed and repackaged the outputs from early phases of the Mission, along with outputs from a parallel stream of work on waste prevention into a ‘Behavioural Roadmap to Responsible [Circular] Consumption’ outlining the behaviours that need to be widely adopted in order to achieve Responsible Consumption, recommendations on initial priorities, and insights into where/how to get started.
We found 8 behaviours that can reduce material consumption, but 3 have the greatest system impact:
For more information, see Behavioural Roadmap to Circular Consumption:
The Behavioural Roadmap presents the initial findings from our behavioural system mapping work. However there is much more that can be done to consolidate and extend this important research.
Speak to us about how you can support and collaborate with us on further research to speed up the transformation of Australia's systems of production and consumption.