Established in 2011, BehaviourWorks Australia (BWA) is now the largest applied behaviour change research unit in Australia with a large portfolio of projects completed in the areas of health, energy, water, waste, pollution, biosecurity, education, social inclusion, finance and safety.
This growth has been achieved by working in close collaboration with a group of government and private sector organisations which have helped us achieve our goal of breaking down the barriers that have traditionally prevented academic research from being translated into practice.
Persuading people is an art – and a science
BWA’s central premise is that most problems can be at least partially solved by influencing the behaviours that underpin them.
By using insights from the behavioural sciences, organisations can avoid making misguided assumptions about the influences on behaviour (what matters to people) and the types of interventions that are likely to work.
Given the complexity of human behaviour, BWA employs PhD qualified researchers across disciplines of psychology, political science, behavioural economics, systems thinking, knowledge translation, sociology and education.
Many of our researchers have worked in industry and government and are well-placed to provide advice and support. They are also connected to a worldwide network of behavioural experts and are across the latest research, trends and behavioural theories.
The BWA Model
BehaviourWorks was founded on the belief that academics can learn a lot from behaviour change practitioners and that better solutions can be found when we synthesise academic theory with practitioner experience.
Many of our Consortium partners have been with us from the beginning and we seek to establish equally strong relationships with our project partners so that we can share learnings, techniques and expertise in an open, honest, agile manner.
The BWA Method
Our work with practitioners has influenced the development of a comprehensive behaviour change methodology known as the BWA Method which includes a suite of tools for unpacking problems, identifying and prioritising behaviours and trialling interventions.
The BWA Method is being prepared for publication.