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The Method Book. Chapter 7: Researching your target audience

In Chapter 6, we introduced you to the Deep Dive phase of The Method, where we delve into our audience/s beliefs and behaviours. In Chapter 7 - available below - we discuss the importance of choosing the right research method to engage with our audience/s and gather the insights and data we need to move forward our interventions.

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Why do people do what they do?

How do we find out what motivates or prevents a target audience from engaging in a desired behaviour? By conducting audience research. In Chapter 7 - available right - we introduce you to a selection of tools that are commonly used to engage with various audiences. We explore the pros and cons of these tools and provide practical tips on how to better understand why people do the things they do.

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Best Practices in Survey Design (video).

The good, the bad and the ugly in survey design

Have a go at our special survey and think about how you would improve it.

Work with us

Need more help using tools within The Method? We offer a wide range of research services.

Case study
The village raises the child

With the Department of Families, Fairness and Housing, we surveyed over 5,000 Victorians on their attitudes to supporting vulnerable families, with the long-term aim of developing programs to encourage supportive behaviours.

Case study
Victorians Valuing Nature

The Victorian Government’s Biodiversity 2037 plan seeks to reduce the decline of our native plants and animals and improve the natural environment so that it is healthy, valued and actively cared for. To develop robust program interventions, we conducted a foundational survey with 3,090 Victorians.

Case study
Observing food waste behaviours

'The gaze of the gatekeeper: Unpacking the multi-level influences and interactions of household food waste through a video elicitation study.' Boulet, M., Hoek, A., & Raven, R. (2021) Resources, Conservation and Recycling 171: 105625.

Case study
Making Australia a digitally-inclusive society

To reduce the digital divide and enable greater social and economic participation in online activities, we collaborated with Australia Post on a national survey with 1,584 Australians. It measured online behavioural preferences, internet attitudes, digital self-efficacy and access.

Case study
Optimal bladder health following Spinal Cord Injury

With Austin Health, we worked with health and medical staff to explore and better understand how to reduce infection rates by improving catheter management via a new approach.

Essentials of research methods: A guide to social science research.

A concise and accessible introduction to research methods used in the social sciences. The book, written by Janet M. Ruane, encourages the reader to use their experiences of everyday life to understand and perform research methods.

The Interview Research Method

This simple but practical guide by Dr. Saul McLeod explains how different types of questions can be used to generate different types of data.

How to use mixed methods research

Mixing data sets can give a better understanding of the problem and yield more complete evidence (depth and breadth). It can also strengthen findings. This article explores the philosophical underpinnings of these mixed methodologies.