When we know that a behaviour change intervention has worked in a pilot or trial, how can we scale it up to achieve greater impact and reach?
BehaviourWorks Australia and the Victorian Government Behavioural Insights Unit have developed an evidence-informed toolkit to help behavioural insights researchers and practitioners to start with scale up in mind, including how to:
This website provides videos and tutorials on how to use the toolkit, and extra resources to help achieve behavioural impact at scale. All content will be iterated upon; we welcome feedback and the opportunity to develop better tools.
We conducted a systematic overview of reviews of scholarly evidence on scale up, and 11 practice interviews with behaviour science researchers and practitioners to identify the factors and activities that influence the scale up of behaviour change interventions. This research underpinned the development of the scale up toolkit.
Read the preprint manuscript on the Open Science Framework:
Saeri, A. K., Slattery, P., Tear, M. J., Varazzani, C., Epstein, D., Knott, C., Kusmanoff, A. M., Bagshaw, H., Liao, J., Orjuela, S., Smith, L. D. (2021). Scale up of behaviour change interventions: A rapid review of evidence and practice. doi: 10.31219/osf.io/scd3k
In chapter 12 of the BehaviourWorks Method Book, we offer some approaches and tools to help teams share the learnings from their intervention trials and scale their successes up to achieve even greater impact.
Download the book chapter:
The development of the toolkit was informed by a review of published evidence and interviews with more than 20 practitioners to identify the factors and activities that influence whether behaviour change interventions scale. We are currently writing a research paper.
We'd love to help you unpack the problem. Get in touch.