When we know that a behaviour change intervention has worked in a pilot or trial, how can we scale it up to achieve greater impact and reach?
Scale up is a deliberate effort 'to increase the impact of innovations successfully tested in pilot or experimental projects to benefit more people'.
Scale up is often challenging because interventions that work in one context may not work in another. There are several reasons why interventions can fail to work when scaled:
Watch the video to find out more.
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