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The Method Book. Chapter 8: From insights to interventions

In Chapter 7, we described how different research methods can be used to collect data from your target audiences and understand their behavioural influences. In Chapter 8, we learn how to match the insights from our Deep Dive research to design interventions with the best chance of success.

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Matching your insights to your interventions


Now that you have gathered audience insights, how do you translate them into effective behaviour change interventions? This chapter will help you avoid common pitfalls, such as defaulting to the same old interventions, relying on preconceived notions of what works and failing to heed the advice of key stakeholders. Download chapter 8 (right) to learn how to effectively match behavioural influences to interventions and prioritise/co-design interventions with the greatest chance of changing the target behaviour/s.

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Article
A new method for designing behaviour change interventions

This open access paper describes the development of Professor Susan Michie and her colleagues’ Behaviour Change Wheel.

Article
A taxonomy of behaviour change methods

This open access paper includes a taxonomy of behaviour change methods for intervention design. See the “Supplemental material” section for linking tables of behavioural influences and behaviour change methods.

Article
Less can sometimes mean more in intervention design

When coming up with solutions, do you tend to default to the approach of adding more rather than taking away? This article, on the benefits of subtracting, provides some useful considerations when it comes to designing behavioural interventions.

Work with us

Need more help using tools within The Method? We offer a wide range of research services.

Case study
Improving the escalation of patient care in Victorian hospitals

As part of the Victorian Managed Insurance Authority’s Research and Innovation Program, we drew on an evidence and practice review, as well as a stakeholder dialogue, to design an intervention consisting of a choose-your-own-adventure training video.

Case study
Taking e-waste to a better place

Why don’t households and businesses recycle their e-waste? Our Deep Dive research in this project informed a communications and education campaign to improve knowledge about e-waste recycling.

Case study
An intervention to lower infection risk for spinal cord injury patients

In this project, with the Victorian Spinal Cord Service, we worked with patients, clinicians and other stakeholders to develop a set of interventions for improving catheter management following spinal cord injury.

Resource
The Theory and Techniques Tool

This interactive tool illustrates the links between 74 behaviour change techniques and the mechanisms of action through which they lead to behaviour change.

Resource
The Behaviour Change Wheel book

Building on a synthesis of behaviour frameworks across many contexts, this guide provides an essential resource for practitioners, researchers, policymakers and intervention designers.