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The Method Book. Chapter 6: Understanding the influences on behaviour

In Chapter 5 of The Method book, we explained how to identify and prioritise behaviour/s. Now, in Chapter 6 (available for download right), we introduce you to the Deep Dive phase of The Method, where we try to understand WHY our audience/s do the things they do, what really matters to them and what's likely to change their behaviour.

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You're not normal!

Having prioritised the behaviours we want to change, we may be tempted to jump straight to interventions, only to discover they haven’t worked as well as we would have hoped. In the end, our interventions might have targeted the wrong influences on behaviour, based on misplaced assumptions. In Chapter 6, which marks the beginning of the Deep Dive phase, we introduce you to a practical synthesis of these influences to remove the guesswork and misplaced assumptions around your behaviour change endeavours.

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Practical Guide: An overview of behaviour change models and their uses

The founder of Research and Analysis, Andrew Darnton, guides you through the social and psychological factors underpinning individual and group behaviour and how to influence these behaviours to achieve change.

Reference Report: An overview of behaviour change models and their uses

This report accompanies the Practical Guide to Behaviour Change models. It provides a descriptive account of over 60 social-psychological models and theories of behaviour and issues to consider when using such models.

Work with us

Need more help using tools within The Method? We offer a wide range of research services.

Case study
Biodiversity protection and farm production co-existing on private land

Around 44% of the Victoria's wetlands are located in the South West and many are located on private land. To ensure that these wetlands are adequately protected, we engaged with regional farmers to gather their opinions and insights on how cropping can best co-exist with biodiversity and wetland protection.

Case study
Bushfires preparedness - Safer Together

Safer Together is a program that brings fire and land management agencies together with local communities to develop holistic approaches to bushfire risk and management. This project focused on gaining a better understanding of the drivers and barriers to community preparedness and response.

Case study
Lowering infection risk for spinal cord injury patients

We conducted a Deep Dive investigation with spinal consultants, doctors, nurses, patients and allied health professionals to find ways of encouraging health professionals to increase the use of intermittent catheters, which pose a much lower infection risk.

Theoretical Domains Framework 
Selected influence resources
Social Norms

TED talk:  How behavioural science can lower your energy bill, by Alex Laskey.

Science of persuasion – an animated video that describes the six universal Principles of Persuasion that have been scientifically proven. Narrated by Dr Robert Cialdini and Steve Martin.


Empowering interventions to promote sustainable lifestyles: Testing the habit discontinuity hypothesis in a field experiment. Paper.


The Shannon Company campaigns for WorkSafe Victoria (videos) ‘Homecomings’ and ‘Who’s there?’


Are we in control of our decisions? Video by Dan Ariely.


The Fun Theory 1 Piano Staircase Initiative by Volkswagen – a humorous (but unsustainable) example of how changes to the environment lead to a change in behaviour