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The Method Book. Chapter 5: Defining, identifying and prioritising behaviours

In Chapter 4, we put forward a simple claim - that you have to talk to people to understand them. We described the tools that we use to engage with different audiences and now, in Chapter 5, we prepare for a Deep Dive into the beliefs and habits of our audiences and identify the specific behaviours we want to change.

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Getting ready to Deep Dive

Many policy and program problems are complex and do not have a single behavioural solution. Indeed, one problem could involve multiple stakeholders who may all need to enact different behaviours to create a positive impact. How do we go about identifying the range of possible behavioural solutions and prioritise them down to a manageable number of target behaviours that can be taken through to the Deep Dive phase of The Method? Find out in Chapter 5 - available for download right.

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Academic article
The Impact-Likelihood Matrix: A policy tool for behaviour prioritisation

This paper details our novel work developing a prioritisation matrix to help policymakers select the right behaviours to target for their interventions; in this case in an environmental context.

Behavioural Roadmap

Further background information about the Impact Likelihood Matrix for water saving behaviours.

Behavioural Assessment Database

Database of impact, likelihood and adoption rates of individual water saving and pollution reduction behaviours.

Academic article
Digital Inclusion & Health Communication: A Rapid Review of Literature

This review, supported by our partner, Australia Post, identifies the common barriers to, and facilitators of, digital inclusion and provides guidance to health communication practitioners on how to design and implement effective programs in the digital environment.

Academic article
Action, actor, context, target, time (AACTT): a framework for specifying behaviour

This paper describes the use of the AACTT framework for enhancing the measurement of theoretical constructs and the development of topic guides and questionnaires. It also discussed how to enhance intervention design.

Work with us

Need more help using tools within The Method? We offer a wide range of research services.

Case study
Safer Together - a bushfire emergency response

To gain a better understanding of the drivers and barriers to community preparedness and response to bushfire emergencies, we conducted a Practice Review with the Victorian Government's Safer Together Community First team as well as stakeholders responsible for protecting - and engaging with - fire prone communities.

Case study
Bringing home the problem of food waste in schools

With the Western Australian-based Waste Wise Schools Program (WWS), we asked, 'What behaviours are mostly likely to reduce avoidable food waste in schools?' We identified three specific behaviours.

Academic article
Return to sender: a behavioural approach to reducing food waste in schools

This paper reports the findings of a study we did with the Department of Water and Environmental Regulation on the effectiveness of West Australia's Waste Wise Schools Program.

Blog Post
Five steps to select the right behaviour/s to target

A practical 'how to' guide written by our Research Fellow, Dr Peter Slattery, on the approach that organisations can take to solve their specific problems.

Academic article
Identifying and prioritizing human behaviors that benefit biodiversity

Multiple conservation behaviour change programs exist, but it can be difficult to know which behaviours are most strategic to target. Here we look at behavioural prioritisation as tool to tackle biodiversity challenges.