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The Method Book. Chapter 4: Stakeholder consultation to improve behaviour change

In Chapter 3, we discussed the benefits of looking at the data before making assumptions. In Chapter 4, we suggest that, to really understand your audience you need to talk to them. We offer tools and approaches to allow you to effectively engage with stakeholders and gather different perspectives on the problem.

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YOU HAVE TO TALK TO PEOPLE TO UNDERSTAND THEM


Why should we consult with stakeholders? What can they tell us that a good data set or academic paper can't? In Chapter 4 we explain why talking to people is important and how these insights can be used to improve research, programs and policies. Click on the image right to download chapter 4 from Monash Bridges.

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Academic article
Ambulances are for emergencies: shifting attitudes through a research-informed behaviour change campaign

This paper evaluates the effectiveness of applying a behaviour change approach to the challenge of lowering the number of non emergency 000 calls to ambulances in Victoria.

Academic article
Selecting, refining and identifying priority Cochrane Reviews in health communication and participation

This paper discusses priority-setting partnerships between researchers and stakeholders (consumers, health professionals and health decision-makers) to improve research relevance and value.

Academic article
Ambulances are for emergencies: shifting behaviour through a research-informed behaviour change campaign

A major review of Victoria’s ambulance services identified the need to improve public awareness of the role of ambulances as an emergency service. A communications campaign was developed by The Shannon Company to address this challenge. This research paper expands on an initial evaluation of the campaign by focusing on the long-term behavioural outcomes.

Work with us

Need more help using tools within The Method? We offer a wide range of research services.

Case study
Victorian Managed Insurance Authority (VMIA) Research and Innovation program

Through in-depth engagement with VMIA, the Victorian Department of Health and Human Services and other stakeholders, we identified a series of healthcare challenges. From this, we developed and ran six behaviour change trials to reduce risk in Victorian hospitals.

Influences
McMaster Health Forum

For several years, BehaviourWorks has been collaborating with Professor John Lavis and his team at McMaster University (Canada) to promote the Forum model for ensuring health decisions are based on the best available research evidence. This work has recently been expanded to include social systems.

Opinion piece
8 principles for citizen engagement

In Apolitical - the global learning platform for government - Harshitha Rajashekara explores Customer Experience concepts and how customer/citizen feedback can be incorporated into programs and policies.

Blog post
Stakeholder Research & Consultation: Keep Your Ears To The Ground

Here, the Director of B2B International, Carol-Ann Morgan, provides a comprehensive overview and definition of 'stakeholder engagement' and provides advice on how to effectively consult with different groups.