Short courses

INSPIRE your communications

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INSPIRE: A behavioural insights approach to written communications

The success of many behaviour change programs relies heavily on ensuring that the target audience understands and adopts certain behaviours and complies with important requests.


Failure to comply can result in fines and other impacts and lead to higher administration costs.


Getting it right the first time can save time and money.


How to get results

To ensure that organisations are using the most persuasive language and salient design techniques, we reviewed the literature to find out ‘what works’.


Drawing on the science, the latest thinking and our own experience working with government and non-government agencies, we developed the INSPIRE framework.


INSPIRE provides proven techniques for designing high-impact targeted communications that get results.


How to access INSPIRE

There are two ways that organisations can access INSPIRE.



  1. BehaviourWorks’ experts can review and provide targeted advice on your communications (more information in the flyer below).

  2. Take our short course, where you’ll learn how to view communications through a behavioural lens and apply INSPIRE techniques (see over).

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INSPIRE Short Course:
27 November to 4 December 2020

BehaviourWorks’ short courses are designed to support skills development and the practical application of behavioural science theories, tools, techniques and methods.


INSPIRE training, developed and delivered by our renowned training team, will teach you how to influence behaviour through written communications and get responses. 


The online course consists of approx. 15-hours of learning including videos, discussions, readings and case studies within a self-paced flexible structure. You will also participate in two online workshops, scheduled for the very start and very end of the course, which provide opportunities for collaboration and peer learning. 


Course dates and details

The course commences on 27 November and ends on 4 December 2020.


  • Workshop 1: Friday 27 November, 9:30am – 11:00am

  • Workshop 2: Friday 4 December, 9.30 am – 12:00 midday

  • Cost: $660 (inc. GST).

  • Course facilitator: Dr Fraser Tull


Registrations close 25 November 2020 (places are limited).
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