INSPIRE your communications
INSPIRE for better communications: 24 Sept to 1 Oct 2021
BehaviourWorks’ short courses are designed to support skills development and the practical application of behavioural science theories, tools, techniques and methods.
Developed and delivered by our renowned training team, INSPIRE for better communication will teach you how to effectively influence behaviour through written communications.
The main course outcomes are:
- understand the key concepts from behavioural science for more effective written communications
- become familiar with how the INSPIRE framework can improve the effectiveness of action-oriented written communications
- apply the INSPIRE framework to a piece of written communication.
The course consists of 15 hours of online learning across the seven-day program: two live workshops, plus videos, discussions, readings and case studies within a self-paced flexible structure.
The two online workshops are scheduled for the very start and very end of the course, and provide opportunities to hear from our INSPIRE experts, and participate in collaboration and peer learning.
- Online Workshop 1: Friday of day one, 9:30 to 11:30 am
- Online Workshop 2: Friday of day seven, 9.30 am to 12:00 midday
- Plus 10 hours of self-paced learning between workshops, including access to online content, resources, tool application and peer review.
Course fee: $660 plus GST
Registrations for the September intake close 20 September (places are limited).
DR FRASER TULL
Dr Fraser Tull joined BehaviourWorks in 2014 and has been a Researcher-in-Residence with WorkSafe Victoria, Environment Protection Authority Victoria and VicRoads (now Department of Transport).
Fraser has been involved in training program design and delivery for several BWA partners; both for the masterclass and within the bespoke executive education training program.
In particular, Fraser has led the INSPIRE framework for improving written communications course and developed sessions around project evaluation and impact assessment, research methods and design.
Fraser also delivers workshops on how to evaluate behaviour change programs and how behavioural science approaches can be used to inform intervention development and implementation. Fraser teaches into the masters unit ‘Understanding human behaviour to influence change’, recognised for excellence by Monash University. Research profile here.
Can we use behavioural insights to improve written communications and increase compliance with written requests?
We reviewed the literature to find out ‘what works’ and translated our findings into the INSPIRE framework; a practical toolkit that can be used by organisations to improve their written communications and get the responses they need.
INSPIRE can be applied to a range of communications, including standard letters, emails and website content and is, therefore, highly transferable. There are two ways that organisations can access INSPIRE.
- BehaviourWorks’ experts can review and provide targeted advice on your communications (see brochure below or contact us).
- Take our short course, where you’ll learn how to view communications through a behavioural lens and apply INSPIRE techniques.