We use qualitative and quantitative methods to understand and collect data on different influences of behaviour from an audience perspective. We use those insights to design effective interventions.
Semi-structured interviews provide insights on known psychological drivers of behaviour - why people do the things they do, - such as attitudes, norms, capability and opportunity.
Our surveys are tailored to the needs of our partners. We use pre-validated questionnaire scales and models but equally develop and validate our own scales.
For behavioural influences that are not revealed via interviews and/or surveys, we offer overt and covert observations of people engaging in the behaviour.