To identify the measures that will give us the clearest picture of the effectiveness of our behavioural intervention, we define the measures of success.
This is typically the first step to measuring impact. It is after we define our measures for success that we are able to assess the impact of an intervention, and ultimately, prepare to scale up.
Success measures mean very different things in different contexts, and almost always involves lifting our eyes from tracking progress, implementation and activity, to whether or not we are delivering the intended changes that motivate and justify an initiative.
In order to choose good success measures that is effective for a particular context, we use a tool that prompts intervention designers to think about different types of indicators and measures.
Experience tells us that many organisations need help defining the problem to begin with, so we normally recommend that organisations bring us in early to help unpack the problem.