Research services
Behaviour identification and prioritisation

Research service

Behaviour identification and prioritisation

Complex problems can often include many different behaviours to change leaving you with the big question of what to focus your resources on. BehaviourWorks offers a process that helps to identify the range of possible behavioural solutions and select a priority behaviour.

As part of this process, the Impact-Likelihood Matrix helps to narrow the options down by mapping the behaviours on a visual prioritisation framework with some key dimensions:
1.      The impact of the behaviours on the problem,
2.      The ease of performing a particular behaviour –how likely is the audience to adopt the behaviour?
3.      Current adoption or participation levels – how many people are already engaging in a particular behaviour?
The Matrix can provide a useful summary of the evidence, which is easily interpretable by decision makers and retains the nuance of multiple data sets. BWA has used the Impact Likelihood Matrix in a range of projects to assist behaviour selection in projects relating to recycling, foodwaste avoidance at home, water conservation in the home, research use by teachers and community bushfire safety behaviours.

Ready to get started?

Experience tells us that many organisations need help defining the problem to begin with, so we normally recommend that organisations bring us in early to help unpack the problem.

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