Most Australian children receive a standard series of vaccinations, including influenza vaccinations, but not all. In fact, only two per cent of Aboriginal children are vaccinated against the flu.
We know we can do better, so BehaviourWorks’ partnered with the Victorian Government to establish whether a more personal approach could boost these numbers.
A letter, a pamphlet, or nothing at all
To evaluate whether sending a letter or pamphlet directly to parents/guardians would improve influenza vaccine uptake among children who identify as Aboriginal, a randomised controlled trial was conducted in Victoria with three groups of households; some got a letter, some got a pamphlet and some got no direct communication at all.
These were not your standard ‘Dear Sir/Madam’ letters – both the letter and the pamphlet were designed using BehaviourWorks’ INSPIRE framework; a means of improving the efficacy of written communications by using seven powerful behavioural techniques.