INSPIRE : Behavioural insights for better communications

Developed and delivered by our award-winning training team, INSPIRE: Behavioural insights for better communication will explore how to improve the effectiveness of written communications using behaviour change concepts.

The main course outcomes are:

  • Understand key concepts from behavioural science that can be harnessed for written communications.
  • Explore the INSPIRE framework to increase the effectiveness of action-oriented written communications.
  • Apply the INSPIRE framework to a piece of your own written communication.

The course comprises 15 hours of online learning across a seven-day program, including two expert-led workshops, between which you will watch videos, engage in discussions, complete readings and case studies, and participate in a peer review activity, all within our online learning platform.

The two online workshops are scheduled for the very start and very end of the course, and provide opportunities to engage with and learn from our in-house INSPIRE researchers. We encourage participants to bring their own pieces of written communication to the course, to collaborate on with others, and receive peer feedback. The course is designed for self-paced flexible learning.

BWA Toolbox Series of practical short courses

BehaviourWorks Australia Toolbox series of practical short courses are designed to support skills development and the application of behavioural science theories,  techniques and methods. See our other short courses:

Meet your facilitator

Dr Fraser Tull joined BehaviourWorks in 2014 and has been a Researcher-in-Residence with WorkSafe Victoria, Environment Protection Authority Victoria and VicRoads (now Department of Transport).

Fraser has led training program design and delivery for several BWA partners; including  the BWA behaviour change masterclass and within the bespoke executive education training program.

Fraser is the lead trainer for INSPIRE Behavioural Insights for Better Communications framework for improving written communications course. He specialises in developing  sessions around project evaluation, impact assessment, research methods and research design.

Fraser also delivers workshops on how to evaluate behaviour change programs and how behavioural science approaches can be used to inform intervention development and implementation. Fraser teaches into the multi-award-winning masters unit ‘Understanding human behaviour to influence change’, recognised for excellence by Monash University.

Click here to see Fraser's research profile.

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Frequently asked questions

What format of course do you run?

Our training portfolio offers a variety of opportunities to suit a wide range of needs, from half-day or two day short introduction or foundation programs, a 15 hour skills development course (toolbox series/short courses) to an eight week bootcamp, and our 12 week accredited program. We also welcome applications for our doctoral program for the truly behaviour obsessed!

Can you provide training for my organisation?

We have specialist courses for organisations, from a coaching and mentoring team-based bootcamp to bespoke, tailored programing to meet identified needs within your team. Please get in touch to discuss you requirements.

How often do the courses run?

We have a calendar of delivery dates for open to market offerings. If there is something you are interested in that is not in the calendar, let us know!

What makes your course different to a traditional university course?

All BWA programs focus on providing our participants with the knowledge and confidence to apply practical behaviour change tools and methods in their workplace/life.

Who runs the course?

All our courses are delivered by the experienced and engaging BWA applied research team. The researchers are all engaged with cutting-edge projects with clients, using evidence based behavioural science to address real world problems. This means we draw on live examples and personally developed case studies in the programs.

How much experience do I need to participate?

We offer programs to suit everyone, from those who are just starting to explore behaviour change and what it offers, to those who have already been applying in their work and want to boost their toolkit, to organisations who want to support their own behavioural insights team.

Is behaviour change applicable to my industry?

Understanding WHO needs to DO WHAT differently, and exploring why people do the things they do, is at the heart of many government departments, industries and life itself! All our work is underpinned by the Sustainable Development Goals, and we work across sectors including health, societal equity, financial development and environmental protection. If you work with people and problems, a behavioural perspective could be extremely helpful in increasing your program or policy effectiveness.

I am not based in Victoria - do you have any online offerings?

Yes! We have online courses with the same content and same fantastic interactive delivery techniques as our face to face programs. We design our online programs with flexibility in mind, so that working professionals and others can easily access the content at a time that suits their needs.