INSPIRE : Behavioural Insights for Better Communication

Transform your written communication skills to deliver results and get the responses you need from your audiences by using the INSPIRE framework.

This course offers a comprehensive curriculum that combines the latest research in behavioural science with practical tools and techniques for effective communication. You'll learn how to use the INSPIRE framework to tailor your communication approach to different audiences, capture attention, and drive action. With our flexible online format, you can learn at your own pace and apply your new skills in any setting.

Bring your own piece of written communication: To get the most out of your course, we encourage participants to bring their own piece of written communication. This could be a letter, email, written notice or broadcast.

Who it's right for:

This course is for you if your role requires strong written communication skills to construct messages and create engaging content that resonates with your intended audiences to drive action and change behaviour.


  • 15 hours of online learning across a seven-day program
  • 2x online workshops, providing opportunities to engage with and learn from our in-house researchers
  • Designed for self-paced flexible learning
  • You will watch videos, engage in discussions, complete readings, investigate case studies, and participate in a peer review activity, all within our online learning platform

Online workshops:

  • First Friday, 9.30 to 11.30 am
  • Last Friday, 9.30 to 11.30 am

*Plus 11 hours of self-paced learning between workshops.

Your learning outcomes:

  • Understand key concepts from behavioural science that can be harnessed for written communication.
  • Explore the INSPIRE framework to increase the effectiveness of action-oriented written communication.
  • Apply the INSPIRE framework to a piece of your own written communication.

This course is delivered to Monash University’s quality standards and has received great reviews from professionals who have successfully completed the course since 2020.

BWA Toolbox Series of practical short courses

BehaviourWorks Australia Toolbox series of practical short courses are designed to support skills development and the application of behavioural science theories,  techniques and methods. See our other short courses:

Meet your facilitator

Dr Fraser Tull joined BehaviourWorks in 2014 and has been a Researcher-in-Residence with WorkSafe Victoria, Environment Protection Authority Victoria and VicRoads (now Department of Transport).

Fraser has led training program design and delivery for several BWA partners; including  the BWA behaviour change masterclass and within the bespoke executive education training program.

Fraser is the lead trainer for INSPIRE Behavioural Insights for Better Communication framework for improving written communication course. He specialises in developing  sessions around project evaluation, impact assessment, research methods and research design.

Fraser also delivers workshops on how to evaluate behaviour change programs and how behavioural science approaches can be used to inform intervention development and implementation. Fraser teaches into the multi-award-winning masters unit ‘Understanding human behaviour to influence change’, recognised for excellence by Monash University.

Click here to see Fraser's research profile.

I liked practicing what we were learning about on a current piece of work - immediate real world application; also that it can be applied to all forms of communication!


This course was incredibly effective at reshaping the way you communicate with your audience and I'll use this on all my work going forward and recommend my team does as well.


Got a question about our education programs?

Please check our frequently asked questions. If you can’t see an answer there -
we’re happy to help! Just leave us a message below.

Frequently asked questions

What format of course do you run?

Our training portfolio offers a variety of opportunities to suit a wide range of needs, from half-day or two day short introduction or foundation programs, a 15 hour skills development course (toolbox series/short courses) to an eight week bootcamp, and our 12 week accredited program. We also welcome applications for our doctoral program for the truly behaviour obsessed!

What is a digital badge?

Digital badges are a widely used and reputable method of verifying your learning. By sharing your digital badge (usually a small graphic linked to details about your course or credential), you can demonstrate your skills, build trust with your prospective employers and your professional network, and enhance your personal brand and your career.

Through your badge, you can also create a printable course certificate. Here you can find out more about Digital Credentials at Monash.

What is the difference between assessed and non-assessed?

Our Applying Behavioural Science to Create Change course can be completed with or without assessment. Detailed assessment information can be found here.

There are also opportunities for formative assessment available to all learners in the course, provided by behaviour change experts, through short online learning checkpoints. There is no requirement for students to complete assessments if they are registered to the non-assessed version of the course .

Learners who successfully meet all assessment requirements of the assessed version of the course are eligible to apply for six credit points for the equivalent Masters unit (ENS5520 – Understanding Human Behaviour to Influence Change) on admission to the Master of Environment and Sustainability at Monash University.

Program fees:
Assessed: $2,500 inc. GST
Non-assessed: $2,200 inc. GST

Can you provide training for my organisation?

We have specialist courses for organisations, from a coaching and mentoring team-based bootcamp to bespoke, tailored programing to meet identified needs within your team. Please get in touch to discuss you requirements.

How often do the courses run?

We have a calendar of delivery dates for open to market offerings. If there is something you are interested in that is not in the calendar, let us know!

What makes your course different to a traditional university course?

All BehaviourWorks Australia programs focus on providing our participants with the knowledge and confidence to apply practical behaviour change tools and methods in their workplace/life.

Who runs the course?

All our courses are delivered by the experienced and engaging BehaviourWorks Australia applied research team. The researchers are all engaged with cutting-edge projects with clients, using evidence based behavioural science to address real world problems. This means we draw on live examples and personally developed case studies in the programs.

How much experience do I need to participate?

We offer programs to suit everyone, from those who are just starting to explore behaviour change and what it offers, to those who have already been applying in their work and want to boost their toolkit, to organisations who want to support their own behavioural insights team.

Is behaviour change applicable to my industry?

Understanding WHO needs to DO WHAT differently, and exploring why people do the things they do, is at the heart of many government departments, industries and life itself! All our work is underpinned by the Sustainable Development Goals, and we work across sectors including health, societal equity, financial development and environmental protection. If you work with people and problems, a behavioural perspective could be extremely helpful in increasing your program or policy effectiveness.

I am not based in Victoria - do you have any online offerings?

Yes! We have online courses with the same content and same fantastic interactive delivery techniques as our face to face programs. We design our online programs with flexibility in mind, so that working professionals and others can easily access the content at a time that suits their needs.