An even more inconvenient truth

In The Conversation BehaviourWorks Australia's Kim Borg and Bradley Jorgensen look at whether big issue documentaries, such as ‘An Inconvenient Truth’, change the way we behave. They do, sort of. But not for long.

While there are some examples of big issue doco’s making a big splash (such as ‘Blackfish’), viewers need a clear and achievable call to action if they are going to change.

For a great read, the article is here. Or you could listen to Kim Borg explain about the lasting effect of big issue documentaries here and here.

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