Your address will show here +12 34 56 78

The phenomenon of pro-environmental spillover

Does one behaviour influence another?

If simple behavioural changes lead to more far-reaching and environmentally significant changes, it makes sense for governments and environmental organisations to advocate simple and painless changes in everyday behaviour. This phenomenon of one behaviour influencing the likelihood of performing another is known as pro-environmental behaviour spillover.

We commissioned John Th√łgersen to review existing research about pro-environmental behaviour spillover.