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Design with Intent

101 Inspirations


Using design to influence people’s behaviour is an emerging area of art and science but, according to Dr Dan Lockton, Assistant Professor at Carnegie Mellon University School of Design in the US, design is often considered simplistically.


The designer and researcher, who is investigating the links between design, understanding and human action, has produced a clever behavioural toolkit to help practitioners think in a more nuanced way about design, behaviour and the complexities of everyday human experience.


Looking through a range of lenses, you’ll be inspired by these cleverly developed design cards (free download) which prompt practitioners with design patterns, and a design and research approach for exploring the interactions between design and people’s behaviour across products, services and environments.

Visit the website to learn about the book as well.

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