Lena holds a Master’s degree in Global Change Management from the Eberswalde University for Sustainable Development in Germany and a Bachelor’s degree in Business Administration from the Humboldt University, Berlin. Prior to joining BWA, Lena worked in Germany on a project applying insights from environmental psychology to the transition of Germany’s energy sector.
Lena joined BehaviourWorks in 2014 where she has done formative work for the Victorian Government in relation to proposed and forthcoming policy shifts in the environmental domain; for example on the General Environmental Duty or e-waste and the plastic bag ban.
As a passionate wildlife advocate, Lena has also been involved in the trial of a ‘Pay-What-You-Want’ payment model for close-up encounters with Australian native animals. She has also researched household energy efficiency programs and social inclusion initiatives. Additionally, Lena has developed an evaluation toolkit to enable practitioners to undertake their own program evaluations and has been involved in the development of monitoring and evaluation plans for behaviour change projects.
Lena is a Researcher-in-Residence with Sustainability Victoria and has delivered training workshops on the BWA Method to government staff. Her research interests focus on behaviour change in the context of the environment and how to motivate people to behave in a more environmentally-friendly manner.