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Dr Bernice Plant
Research Fellow

Bernice completed her PhD in psychology at Macquarie University and her undergraduate studies at The University of Auckland, New Zealand. In her PhD thesis, Bernice looked at the effects of anti-speeding messages on young drivers, using a driving simulator.

During her candidature, she conducted offsite research at the Behavioural Sciences Institute of Radboud University in The Netherlands and was the editor of Hidden Persuasion: 33 Psychological Techniques used in Advertising.

Prior to joining BehaviourWorks, Bernice worked as an Assistant Lecturer within the School of Psychological Sciences at Monash University, where she supervised graduate research projects in behaviour change and in creativity and innovation.

Her students’ projects examined various influence techniques (e.g., acknowledging resistance, anthropomorphism, humour, implementation intentions and self-persuasion) and applied these to various health and environmental behaviours.

Bernice has taught undergraduate and graduate psychology courses at various institutions and has provided guest lectures on health persuasion, goal setting, resistance to change and road safety intervention approaches.

She also has experience in developing, delivering and evaluating a burnout intervention grounded in behaviour-change techniques, as well as experience with conducting systematic reviews and randomised control trials.

When she’s not busy finding solutions to real-world problems, Bernice is co-authoring a book about love and relationships.