Change Room Sydney – Assumptions and Media
BWA took the Change Room on the road (to Sydney) and put together one of our ‘combo’ shows: Assumptions and Media.
Facilitated by Geoff Paine, we showcased BWA’s health specialist Peter Bragge talking about the dangers of making up your mind before knowing all the facts.
In fact, making assumptions can get us into a whole lot of trouble, as those in the media spotlight have found!
After a quick networking break, Geoff introduced BWA media enthusiast, Kim Borg, about the tricks that advertisers play on us to influence our decisions.