The Change Room

Change Room 4 – Ethics

An ethical dilemma

Should we manipulate people to do the right thing?  And how can we do that ethically?


Behaviour change means research, which means data, which means trials and experiments – and THAT means ethics are involved.  


Denise Goodwin and Geoff Paine bring out the good, the bad and the ugly when it comes to the brain-bending topic of ethics – not the boring type, the ‘wow, I never thought about it’ type.


Using the latest interactive technology (and a few smartphones), they pose some tricky questions and quandaries and show you how just about anything you do has an ethical dimension. 


Click on the video (right) for a video summary of the event.

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