Education, How-Tos
Communicating behavioural science
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How-Tos, Think pieces
Construal Level Theory describes the relationship between psychological distance and the extent to which people’s thinking is concrete or abstract. The more psychologically near (distant), the more concrete (abstract) our thinking.
How-Tos, Our research
Dr Brea Kunstler has been ‘working the room’; leading discussions on the ways in which physiotherapists can use behavioural insights to encourage people to lead more active lifestyles.