How-Tos
Around 40% of what you do is performed everyday in the same location, and around 70% of this is done without thought or deliberation. Unfortunately, this “mindlessness” can derail your behaviour change campaign.
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How-Tos, Think pieces
Knowing HOW to change behaviour isn’t easy. Thankfully, Susan Michie and her colleagues introduced a framework to help researchers and practitioners systematically tackle their behaviour change problem/s. They called it the Behaviour Change Wheel.