When large numbers of people need to be contacted, we’re often asked: should we send emails or letters? Well … it depends on the factors at play. This article explains how understanding these factors can help you to make better decisions.
Behaviour change platforms, such as apps and websites, are being eveloped to elicit a plethora of different behaviour change activities, from promoting health, charity and happiness to driving sales and service uptake. But what works? Here are eight tips.