When large numbers of people need to be contacted, we’re often asked: should we send emails or letters? Well … it depends on the factors at play. This article explains how understanding these factors can help you to make better decisions.
Originally published by Apolitical, this compelling ‘how to’ by our health specialist, A/Prof Peter Bragge, provides some handy tips on how to make your behaviour change program succeed.
At BehaviourWorks Australia, we’re committed to improving behaviour change literacy. In this new series, we provide specific tips on how to achieve desired outcomes.
Behaviour change platforms, such as apps and websites, are being eveloped to elicit a plethora of different behaviour change activities, from promoting health, charity and happiness to driving sales and service uptake. But what works? Here are eight tips.
One of the achievements of behavioural economics was to overhaul the view of humans as selfish and rational creatures. But another assumption has gone somewhat unchallenged—that humans behave more or less alike. Behavioural scientists and practitioners typically focus on the hypothetical “average” person: we apply global interventions and track changes in mean-level behaviour.