Behaviour change micro-credential attracts strong interest
In May 2020, BehaviourWorks Australia and the Monash Sustainable Development Institute offered the first fully online micro-credential.
Applying Behavioural Science to Create Change brings together insights and experiences from leading behaviour change experts and includes eight modules of content (opposite).
Registrations for the eight-week course were rapid, with around 60 participants from all parts of Australia and countries such as the United States of America and South Africa enrolling for the 15 June to 7 August intake.
The professional backgrounds of participants varied widely and included local and state government agencies, non-profit organisations, small businesses, health institutions, fire authorities, Monash University and BehaviourWorks’ partners. Most participants (93.6%) are either directly involved in behaviour change or have taken an active role in interventions (74.5%).
Feedback and reactions
Anecdotal feedback suggests that participants have found the course material, which includes videos, discussions, case studies and materials from a range of sectors including education, health, sustainability and environment and society, engaging and interesting.
Many are applying the learnings to their professional and personal lives and are actively involved in discussion forums, sharing behaviour change stories and ideas and engaging with the in-built eBook activities.
Registrations for the 14 September to 6 November course are also rolling in, with many people recognising the fact that, in these challenging times, it has never been more important to understand behaviour and how to influence it.
The course can be completed in 80 hours without assessment and up to 144 hours with an assessment.
Upon successful completion of the micro-credential, learners will have the capacity to:
- Define behaviour and describe its main influences.
- Unpack and analyse complex issues using a behavioural lens, including identification and selection of target audiences and priority behaviours.
- Collect and investigate evidence to inform decision-making from a variety of sources and research methods.
- Critically evaluate, select and apply appropriate tools, techniques and frameworks to assist in the design of behaviour change interventions.
- Design an evaluation framework to assess the impact of behaviour change interventions.
- Understand the role of behavioural science in policy and practice.
Consider registering for the September intake of the Applying Behavioural Science to Create Change and/or talk to us if you are looking for more bespoke training for your organisation.