An even more inconvenient truth
In The Conversation BehaviourWorks Australia’s Kim Borg and Bradley Jorgensen look at whether big issue documentaries, such as ‘An Inconvenient Truth’, change the way we behave. They do, sort of. But not for long.
While there are some examples of big issue doco’s making a big splash (such as ‘Blackfish’), viewers need a clear and achievable call to action if they are going to change.