An even more inconvenient truth
BehaviourWorks Australia scored quite as coup this week with the publication of an article in The Conversation. Written by our own Kim Borg and Bradley Jorgensen, it looks at whether big issue documentaries such as ‘An Inconvenient Truth’ change the way we behave. They do, sort of. But not for long.
While there are some examples of big issue doco’s making a big splash (such as ‘Blackfish’), viewers need a clear and achievable call to action if they are going to change.