Liam Smith, PhD

Director, bridge-builder, true believer.

Liam is Director of BWA, and one of its most passionate champions.  An original founder, he is driven to turn research insights into real-world solutions.

Prior to this role, he was Director of the Tourism Research Unit at Monash University, where he also took academic learnings and applied them to this sector.  Completing his PhD in 2008 (examining the role of emotions in influencing human behaviour), most of Liam’s research has been conducted in partnerships with behaviour change practitioners. Liam has been awarded two Australian Research Council Linkage grants, and he sits on Zoos Victoria’s Science Committee, South East Water’s Customer Engagement Council and is on the Executive of Monash University’s Sustainable Development Institute.  He has published over 80 peer-reviewed journal articles, book chapters and reports on human behaviour and behaviour change.

Liam is committed to drawing on leading behavioural science insights to help solve the problems that face us, and making BWA the bridge between academic research and practical real-world solutions.

Jim Curtis, PhD

Research Fellow, pioneer, pillar, clandestine marketer

Jim Curtis is a Senior Research Fellow at BehaviourWorks Australia, Monash University. He has a Bachelor and Master’s degree in Planning and Design from the University of Melbourne, and a PhD in Applied Social Psychology from Monash University. Before joining BehaviourWorks Australia in 2011, Jim held research positions at the Monash Tourism Research Unit and Parks Victoria.

Jim’s research focuses on using the behavioural sciences to understand the drivers and barriers impacting on the behaviour of different target audiences. In recent years, these audiences have included facilities managers, farmers, landfill operators, park visitors, government employees, low income households, environment protection officers, businesses (small and large), schools and local councils. This has resulted in peer reviewed publications on topics such as visitor management in zoos and national parks, adaptive management in government programs, business environmental compliance, energy efficiency in households and commercial buildings, and influencing the behaviour of small to medium enterprises.

Before embarking on a research career, Jim worked as a tour guide, taking people out to swim with dolphins in Port Phillip Bay (Victoria, Australia). It was during this time that he met his wife Lisa, with Ray (son) and Maddie (dog) becoming later additions to the family.

Bradley Jorgensen, PhD

Senior Research Fellow, social psychologist, referee

Bradley Jorgensen is a Senior Research Fellow at BehaviourWorks Australia, Monash University since 2014. Dr Jorgensen has a Ph.D. and B.Sc. (Hons I) in psychology from Curtin University where he was awarded a number of scholastic awards including the Vice-Chancellor’s List, the Chancellor’s Letter of Commendation, and Australian Psychological Society prizes for outstanding achievement. Dr Jorgensen completed his postdoctoral studies at the University of Wisconsin-Madison in the Centre for Limnology.

Dr Jorgensen’s research interests are in applied social psychology. He has conducted research in a number of areas public policy including energy efficiency, water conservation, stormwater management, the management of coarse woody habitat in recreational lakes, the public’s trust and acceptance of urban drinking water systems, ‘sense of place’ theory and measurement, biosecurity and invasive species control; improving the use of research in policy, and procedural fairness in the non-market valuation of ecosystem services and public goods. Dr Jorgensen has published a considerable number of articles appearing in psychology, economics, geography, ecology and engineering journals. He has been invited to present his research at Cambridge University, the Tinbergen Institute as well as public and private sector organisations around Australia. He has received funding from the ARC and from a range of other agencies, and has consulted for federal, local and state government organisations.

Dr Jorgensen is the Australian representative of the International Association of Research in Economic Psychology and a Foundation Member of the Behavioural Science & Policy Association. He taught applied social psychology in the UK where he was nominated for the University of Bath’s prestigious “John Willis Award” for excellence in teaching, research and student welfare. Dr Jorgensen is also a recipient of the Regional Studies Association Editors’ Choice for best referee. He is currently the Chief Examiner for “Understanding human behaviour to influence change” in the Master of Environment and Sustainability.

Peter Bragge, PhD

Senior Research Fellow, physio, musician

Peter Bragge is an Associate Professor at BehaviourWorks Australia, Monash University. A qualified physiotherapist, Dr Bragge also holds a PhD (University of Melbourne 2006) and a Licentiate from Trinity College London in piano performance (1991).

Peter’s research focuses on translating research evidence into practices, systems, and policies, especially in the area of health. This involves creating evidence summaries, convening dialogues to help decision-makers make use of this evidence, and designing and testing strategies to promote evidence-informed change. He has active collaborations with local and international colleagues and consults and reports on a regular basis for state and federal governments. He has published extensively in academic journals such as The Lancet and is active in other media such as The Conversation and ABC Radio.

Peter currently serves on a range of councils and committees, providing expert advice on such areas as traumatic brain and spinal cord injury, primary care management of hip and knee osteoarthritis and early rehabilitation in ICU. Prior to his full-time research career, Peter worked as a physiotherapist in Australia and the UK.

Between family and career, he’s also a keen musician, playing keyboard in a band and pursues his other interests – meditation, basketball, politics and pizza.

Fraser Tull, BAppSc(Psych)(Hons)

Research Fellow, Man of Honours, health care warrior

Frasers’ life’s work so far can be summed up as keeping mind and body as strong as they can be. With a bachelor’s degree in Psychology (with Honours) from Deakin University, combined with his nearly completed PhD examining dietary-related behaviour change (based at Monash University), few researchers understand as he does the importance of both mental and physical balance in life and in the workplace.

In his life before BWA, Fraser worked at Australian Catholic University examining occupational stress in healthcare professionals and barriers of access to hospital emergency departments.

He has managed BWA’s research into intervention strategies for reducing illegal dumping at charity stores and public spaces, and is currently working on a number of health-related projects, including the topical and often fraught area of increasing vaccination rates.

Nicholas Faulkner, PhD

Research Fellow, data-cruncher, internationalist

Nicholas Faulkner is a Research Fellow at BehaviourWorks Australia, Monash University. Nicholas completed his Ph.D. at Monash University and his undergraduate studies at Griffith University and Sciences Po (Paris Institute of Political Studies). In 2012, he was AEUIFAI Fellow at the European University Institute, Florence.

His research interests lie primarily in the areas of political psychology and behavioural public administration. In recent years, he has investigated several topics, including: how emotions, norms and social identities influence cosmopolitan helping; how the internet can be used to improve or exacerbate intergroup bias and racism; and, how psychological techniques can be used to increase compliance with requests from government agencies. His research has been published in leading social and political science journals, including Political Psychology, Ethnic and Racial Studies, and the International Political Science Review. He also regularly consults and works with government and non-government bodies on how to use behavioural science to promote socially-beneficial behaviours.

Nicholas is a member of a range of academic organisations, such as the International Society for Political Psychology and the Society of Australasian Social Psychologists, and serves as a reviewer for several academic journals.

Outside of his career and family, he enjoys scuba diving, homebrewing and discovering new music.

Breanna Wright, PhD

Research Fellow, enabler, cultural diviner

Breanna is a Research Fellow at BehaviourWorks Australia, Monash University, and has been a staff member at Monash since 2014. Breanna completed her Ph.D. at Monash University and her undergraduate studies at University of Melbourne.

Breanna’s research has investigated cross-cultural differences in health systems and health-care usage, in particular understanding why people engage with the health systems the way they do. In recent years, she has focused on understanding behavioural drivers in a range of contexts from biosecurity on farms to social inclusion. Her interest in understanding the evidence has materialised/manifested in expertise in synthesising evidence, both through systematic reviews and the faster rapid reviews. She has collaborated actively with researchers in several disciplines, most notably within health.

Breanna has moderated Behavioural Insights workshops at Australia-wide conferences and has shared knowledge in Community of Practices in the health sector. She has also participated in strategy workshops with the state government on addressing important societal issues.

Breanna relaxes at home an extensive tea collection and 1300 books, many trying to disentangle the perplexities/complexities of people. To keep herself disentangled, she practices yoga.

Eraj Ghafoori, PhD

Research Fellow, organisational whisperer, strategist

Eraj Ghafoori is a Research Fellow at BehaviourWorks Australia, Monash University. A qualified and registered organisational psychologist, Dr Ghafoori holds a Master Degree in Organisational psychology and a PhD in Management with a focus on strategy and organisational behaviour.

Eraj is passionate about applying behaviour change techniques to benefit the public. He is currently active in Superannuation industry improving member acquisition and retention processes (e.g. account consolidation, job change and additional contribution) to help the public be better off in saving and planning for retirement regardless of age. Eraj’s research is multi-disciplinary and mainly draws from the literature in behavioural economy, behavioural psychology and sociology.

Eraj currently serves on a range of superfund committees, providing expert advice on improving superfund businesses and improving member-focus aspects of the superannuation industry through understanding members. Before joining BehaviourWorks Australia, Eraj worked as an independent organisational behaviour consultant with large organisations such as Deakin University, Metro, NAB, DDI and government agencies including DHHS and the ACTU.

Eraj enjoys cooking and playing chess, sipping wine and (believe it or not) reading on neuropsychology.

Mark Boulet, BSc (Hons), MEnvSci

Research Fellow, advocate, raconteur

Mark Boulet is a Research Fellow at BehaviourWorks Australia in the Monash Sustainable Development Institute (MSDI). Mark completed his Masters of Environmental Science at Monash University and his undergraduate studies at the University of Melbourne and the Australian National University. He was awarded an Australian Leadership Award in 2011 by the prestigious Australian Davos Connection Forum.

His research interests lie in the area of sustainability, behaviour change and education. In recent years, he has focused on researching and designing sustainability behaviour change interventions in schools and other organisations, stormwater pollution prevention programs for industry and developing behavioural insights to assist with biodiversity consideration. His work in the sustainability education space has included active collaboration with researchers, policy makers and practitioners from the tertiary sector, government and not for profit organisations.

Mark was the previous manager of the multi-award winning Green Steps sustainability training program at MSDI and he is still a senior trainer with the program. He currently leads a number of BehaviourWorks Australian education offerings and is unit coordinator of Australia’s first Master’s level accredited behaviour change unit.

When he is not spending time with his young family or on his endless quest to bake the perfect sourdough, Mark can be found running or cycling the backroads and hills near his home in Victoria’s Yarra Valley.

Denise Goodwin, PhD

Research Fellow, agitator, swiss army pocket knife

Dr Denise Goodwin is a research fellow at BehaviourWorks Australia, Monash University where she has been a faculty member since October 2015. She holds a PhD from Liverpool John Moore’s University (UK), a Master of Science from University of Essex (UK) and a Bachelor of Science (with honours) from University of Surrey (UK).

With a background in health interventions, social research, green exercise, complex adaptive systems and public policy, Denise is focused on the practice of multiple methodologies and is a specialist in qualitative methods (including extensive experience of interviews and focus groups).

She has presented in Australia, the United States, Belgium and Canada, on such topics as tackling obesity, health solutions in urban environments and even Jamie Oliver’s Ministry of Food. Published in a number of academic, health and medical journals, Denise has also been the successful recipient of over $100,000 in research funding for different projects.

Currently, her systems thinking is being applied to the complex problem of getting different organisations together to make sustainable housing a reality.

A fitness and health enthusiast, Denise plays touch rugby, badminton, netball and barely controls Pino, a Great Dane who loves being outdoors and who is named after Denise’s other love, wine.


Lena Jungbluth, M.Sc.

Research Officer, detail laser, coffee lover (okay, addict)

Lena Jungbluth is a Research Officer at BehaviourWorks Australia, Monash University and joined us in 2014. Lena holds a Master’s degree in Global Change Management from the Eberswalde University for Sustainable Development in Germany and a Bachelor’s degree in Business Administration from the Humboldt University Berlin.

Her research interests focus on behaviour change in the context of the environment. She is interested in how to motivate people to behave more environmentally friendly and more generally in interactions between people and nature or the environment. Recently Lena worked on a project testing the application of a “Pay-What-You-Want” payment model to close-up encounters with Australian native animals. Other projects she worked on related to household energy efficiency, social inclusion and the development of monitoring and evaluation plans for behaviour change projects. As part of her role at BehaviourWorks she is a “Researcher-in-residence” with our founding partner Sustainability Victoria. Before coming over from Germany, Lena worked on a project applying environmental psychology in the context of the German energy transition.

Lena discovered BehaviourWorks during her studies, when she spent a research semester writing a Master’s thesis examining the joint performance of multiple pro-environmental behaviours. Lena and BWA liked each other so much, one semester has turned into full time.

Kim Borg

Research Officer, survey nerd, social-psychological-behaviourist

Kim Borg is a Research Officer at BehaviourWorks Australia, Monash University. She has been with BehaviourWorks since February 2016. Kim completed her BA (Hons) at Monash, specialising in Behavioural Studies and Anthropology. She is a full member of the Australian Market and Social Research Society (AMSRS).

Her research interests lie in the area of social and government research. Kim has worked across many different topic areas including road safety, mental health, cancer knowledge and attitudes, community engagement, and the environment. She has also played an active role in designing and testing best practice methods for survey data collection. Recently, she has worked on projects relating to digital inclusion, up-close animal encounters, and monitoring and evaluating government sponsored behaviour change programs. Kim is particularly interested in the impact of human behaviour on the natural world and intends to commence a PhD in this area.

Kim has a strong affinity for nature and animals, particularly her two beagaliers, Ares and Mars (the ‘Dogs of War’). She is a frequent visitor to Melbourne Zoo and is always seeking to expand her knowledge of and experiences with wildlife. Kim is also an aspiring novelist and has been writing since she was eight years old. She is currently working on a science-fiction/adventure novel, which she is planning to publish in the near future.

Tracy McGregor

Operations Manager, inspirer, generator

At the centre of BehaviourWorks Australia, Tracy is the ‘Works’. She is across all BWA’s projects, bringing energy, focus, and a clear intelligence to the different teams and their various outcomes.

Her extensive background in improving business processes and designing and implementing better systems and work practices has helped connect BehaviourWorks to industry and the wider community. Previously with Swinburne University’s National Centre for Sustainability and Industry Solutions departments, Tracy was responsible for improving and implementing finance and business systems, as well as managing their city training rooms and admin centre.

In her current position, Tracy sits at the controls, overseeing coordination and support responsibilities ensuring end-to-end delivery of projects and operational and strategic activities for BehaviourWorks.

Sarah Kneebone

PhD Candidate, international environmentalist, educator

Sarah Kneebone is a final year PhD student and research assistant with BehaviourWorks Australia, developing her thesis ‘Catalysing water saving behaviours in Australian urban households’. A qualified science teacher, Sarah also holds a Postgraduate Diploma in Sustainable Development (Imperial College & School of Oriental and African Studies, University of London), and Master’s degree in Environmental Conservation (University College, London). She forms part of the teaching team for the unit ‘Leadership for Sustainable Development’, part of the new multidisciplinary Monash Master’s degree ‘Environment and Sustainability’.

Sarah’s thesis contributes to the Societal Innovation and Behaviour Change section within the innovative CRC for Water Sensitive Cities program. Her research aims to identify and prioritise target behaviours to help households become more water sensitive, with a particular focus on catalytic or ‘spillover’ behaviour adoption pathways. She is particularly interested in audience perceptions of behaviours, the effort involved in behaviour adoption and the characteristics used by householders in assessing behaviour similarity.

For the past twelve years Sarah has worked in environmental education and interpretation within the botanic garden sector, most recently as Head of Communication, Education and Public Awareness at Oman Botanic Garden, a plant conservation facility in Oman. Since arriving in Australia, Sarah has also worked as a project officer for ClimateWorks Australia, developing workshops on improving energy efficiency practices within industry, and as a teacher at the Royal Botanic Gardens of Victoria, teaching 4-18 year-olds about the environment and sustainability.

When not working Sarah spends most of her time in the garden, running around after an energetic toddler and lethargic cat.

Kathryn Buckley

PhD Candidate

Kathryn trained as a Marine Scientist at James Cook University in Townsville, graduating with honours in 1997. Since then she worked in various capacities linked to research and/or wildlife, both terrestrial and aquatic. Most recently Kathryn worked as the Senior Aquarist at the Territory Wildlife Park where she led research and conservation programs for marine turtles and Largetooth Sawfish. She promoted sustainability of the aquarium by improving animal longevity and instigating breeding programs, including significant success at propagating hard corals. In July 2012 she was awarded leave from the Northern Territory Government to undertake a PhD at Charles Darwin University, expanding on the Largetooth Sawfish research component of her work. This doctoral research aims to support the management of threatened elasmobranchs by establishing innovative ways to measure the impacts and benefits of harvesting them for display in public aquaria.

Conor Wynn

PhD Candidate

Conor has spent much of the last 20 years implementing strategy for utility and financial services companies. For instance, he directed the integration of 13 water businesses in Tasmania, and lead strategy consulting assignments for many of Australia’s energy retailers. He has a B.Comm. from University College Dublin, an MBA from Manchester Business School, and an MA in sociology (by research) from the University of Melbourne. Conor is a PhD candidate at BehaviourWorks.

Conor is interested in management behaviour around strategy as practice, particularly the role of power in influencing behaviour.

Robyn Gower

Communications Officer

Robyn started her career in the publications department of the CSIRO in Melbourne, moving to Sydney in the eighties to take up the offer of a journalism cadetship.

She worked as a journalist and editor with the Yaffa Publishing Group for more than 15 years before transitioning into corporate communications; initially with the Sydney-based innovation agency, The One Centre, which worked with clients including Amex, Audi and McDonalds.

After stints with an architectural firm and an Australian Government science agency, Robyn moved into the arts sector, taking up the role of Communications Advisor with the Australia Council for the Arts, where she was responsible for communicating the activities of three artforms as well as the Aboriginal and Torres Strait Islander Arts section.

Moving back into the scientific realm, Robyn spent five years working as Communications Coordinator with the Illawarra Health and Medical Research Institute, based at the University of Wollongong.

She recently returned to Melbourne and now works closely with the BehaviourWorks Australia team, including Content Curator Geoff Paine, on a range of tasks designed to communicate the outcomes of BehaviourWorks’ fascinating and important research.


Geoff Paine

Content Curator

A drama graduate of the Victorian College of the Arts, Geoff began his career playing Dr Clive Gibbons on the iconic TV show Neighbours. He went on to appear in a range of productions, including The Comedy Company, Blue Heelers, City Homicide, and The Dr Blake Mysteries for TV, The Craig, The Wogboy and The Wedding Party on film, The X-Fools for radio and stage productions such as Hair, The New Rocky Horror Show, Spontaneous Broadway and Unpack This! on the stage.

Geoff went on to form his own small production company, writing and producing corporate communications for retail, government and non-profit organisations. He has worked as a consultant for ABC TV and the Seven Network.

His writing credits include stage shows It’s a Dad Thing, The Anti-Social Network and Unpack This!, the comedy based on his real life experience spending a day in a men’s anger management group.

His interest in behavioural science is based on a lifetime writing about or portraying people’s behaviour, along with studies in neuroscience and social science.

Along with Robyn Gower, Geoff curates the BehaviourWorks website, producing the blog content and sharing the various insights of the BWA team.