Good reading, Influences on behaviour

An even more inconvenient truth

We watch, but how far are we moved?

BehaviourWorks Australia scored quite as coup this week with the publication of an article in The Conversation.  Written by our own Kim Borg and Bradley Jorgensen, it looks at whether big issue documentaries such as ‘An Inconvenient Truth’ change the way we behave.

They do, sort of.  But not for long.

While there are some examples of big issue doco’s making a big splash (such as ‘Blackfish’), viewers need a clear and achievable call to action if they are going to change.

For a great read, the article is here.  Or you could listen to Kim Borg explain about the lasting effect of big issue documentaries here and here

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